Aftermovie CCO AWARDS 2023

THE 2023 WINNERS

Neuhaus and Wit-Gele Kruis West-Vlaanderen!

Wit-Gele Kruis West-Vlaanderen as the most patient-centered organization and Neuhaus as the most customer-centered organization are the winners of the 2023/2024 Customer-Centered Organization Awards.

Wit-Gele Kruis West-Vlaanderen

Congrats to the more than a thousand employees of Wit-Gele Kruis West-Vlaanderen, who are always ready to give their all to their patients.

The winner of the most patient-oriented organization of 2023 is an organization that’s been practicing “the art of customer orientation” for a few years now.

This organization and company headquarters have made it their mission to put the patient first. They’ve made it a point to incorporate this into their organization, processes, and resources.

But the work never stops. Every day, they’re learning and polishing to create an even better patient experience. They’re a learning organization, in other words.

The patient is at the center of everything they do. It’s a simple idea, but this organization makes it a reality, no matter what. In fact, this is a lifetime achievement award.

Neuhaus

The same goes for the team at Neuhaus, who work day in and day out to ensure that not only the chocolate, but also the customer is at the center of their organization. “Without satisfied customers, an organization has no reason to exist.”

It’s a very palatable story, hung on a clear metaphor, with a broad vision behind it.

The organization is very value-driven, and manages to translate this into daily operations and behaviors.

Everyone knows exactly what is expected of them. This is combined with a high level of commitment to improving processes, while always playing the ball and not the man.

The culture of customer-centricity is clearly in place all along the value chain, and there is a palpable sense of this.